What my favourite small businesses can teach you about customer loyalty

Think marketing is too expensive or complicated? This episode will change your point of view. Because I looked at things from the point of view of the loyal customer. This involves analyzing examples of wonderful things my favourite small businesses have done in the past to keep me coming back for more. Because building trust and loyalty isn’t just cheap. It’s also one of the most powerful forms of advertising.

What this episode covers:

• What this week’s episode is brought you by Blog On: A Blogging Starter Kit for Entrepreneurs, an e-book by yours truly.
• How still living in my hometown makes my relationships with many of the local small businesses extra special
• The one thing all the businesses discussed have in common: the proof of how little you actually need to spend to keep customers coming back for more
• The story of a coffee shop just down the street from me rewarded my loyalty in a small but meaningful way. They’re called Empire Espresso by the way if…