What you need to communicate when hiring a blogger to get great results

When I look back at the client experiences that were “not so great”…

That’s exactly why I wanted to show you how hiring a blogger…

1)Show them examples of similar content…

  • This can either be shared directly, via an email or phone call
  • Or by sharing your Word doc or via a project management platform such as Trello.

A great example of this is a copywriting client I worked with this past year…

So what can you learn from this?

As you start to read more and more blogs in your industry…

  • What it feels like: does the writer talk more like they’re talking to their friends or does the wording of their content sound like they’re at a job interview?
  • Sentences structure: do they break the rules of writing you learned in school by doing stuff like starting sentences with the word “and”, or having extremely short sentences? Or do they stick to a more formal writing style?
  • Research choices: is there a lot of research or a little? What sorts of sources do they use and why? How are they referenced?
  • Humour and usages of stuff like pop culture references: How is humour used? Why is humour used? What about pop culture and references to current events…is there ever a use for them?

The best part of getting to know what you like and why is…

2) Create a document with your business’s dos+ don’ts

But what’s the best way to do that?

When hiring a blogger…

But is this something you actually need?

  • They send a draft
  • And you take care of everything else!

3) Give access to other brand materials

  • Social media and website URLs
  • Screenshots of correspondences with customers (with names and personal info removed for privacy)
  • Samples of past ads, and press opportunities
  • Newsletter correspondences
  • And pretty much anything else your company uses to communicate with the public!

I often encourage my clients to do this for one very simple reason…

4) Be specific about your expectations

But you’ll need to be a lot more specific than that…

Speaking of your audience…

For example…

Use both approaches when hiring a blogger…

What to do if you’re not sure who your audience is:

But most importantly…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rosemary Richings

Rosemary Richings

295 Followers

Writer, editor, author, neurodiversity advocate with a lived experience, dyspraxic POV